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Local SEO and Search in 2013
It’s 2013, and the concept of doing "local SEO" has been around for a few years now. In this presentation, Bill Hartzer talks about what works, what does not work, and what are the basic requirements...
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Social Signals and SEO
The major search engines have shown that there is value in social media, and what you do on Facebook, Twitter, and Google+ factors into ranking algorithms. In this session, we will provide tips for...
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Google Algorithm Chaos: Panda, Penguin, and Other Google Updates
Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to...
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Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific...
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2014 SEO Basics - Pubcon SFIMA 2014
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your...
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Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic
This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client’s websites. During the SEO process, it’s important to know the tools and when and where...
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2014 SEO and Social Media Basics - DBRFF Conference
Bill Hartzer’s presentation about SEO basics, Google Panda and Google Penguin, the latest SEO updates, and how Social Media integrates into search engine optimization.
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Google Algorithm Update: Pandas, Penguins, and Recovering from Penalties
In the past few years, there have been several Google organic search algorithm updates. Manual actions, also referred to as manual penalties, from Google, can have a devastating effect on your site’s...
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SEO for Developers - Little Rock Tech Fest 2014
As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel,...
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SEO Fundamentals - PubCon Las Vegas 2014
SEOs both new and seasoned need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google...
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Tomorrow’s SEO Today – Social Search and Beyond
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific...
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How to Perform an SEO Audit
How to perform a technical SEO Audit. From Bill Hartzer’s session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website....
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Search and Social Content Strategy, Pubcon Austin 2015
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and "share bait" on social...
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SEO, Dot Brand, and the Not Com Revolution
The Not Com revolution of new gTLD domain names is here. By the time they’re done, over 1,000 new extensions will be available. The search engines say that they treat all domain name extensions the...
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SEO Fundamentals, PubCon Las Vegas 2015
SEOs, both new and seasoned, need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google...
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Search and Social Media Content Strategy - PubCon Las Vegas 2015
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and/or "share bait" on social...
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SEO and the Not Com Revolution of the New gTLD Domain Names
The Not Com revolution of new gTLD domain names is here. By the time they’re done, over 1,000 new extensions will be available. Google has said, multiple times, that they treat all domain name...
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Performing an SEO Audit of Your Website
In this presentation, Bill Hartzer will start by showing several crawlers to grab the data we need, and then start analyzing those results and make recommendations for changes. He’ll cover everything...
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Loco for Local: A Local SEO Workshop
Local SEO is a subset of search engine optimization (SEO) that focuses specifically on ranking for search results based on the searcher’s location. In Loco for Local, Globe Runner’s Senior SEO...
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DFWSEM - March 2016 SEO Update
Bill Hartzer, the founder of DFWSEM, gives the Dallas/Fort Worth Search Engine Marketing Association an update on the latest SEO, and goes over Basic Search Engine Optimization.
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