Local SEO is a subset of search engine optimization (SEO) that focuses specifically on ranking for search results based on the searcher’s location. In Loco for Local, Globe Runner’s Senior SEO Strategist Bill Hartzer will talk about local SEO best practices, useful tips and insider secrets that you can use in making your website rank better in searches relevant to Fort Worth. Topics covered in Loco for Local include: 1. Local listings and citations: What they are, how to make them, how to maintain them 2. Simple changes you can make to your website to help it rank better 3. Online reviews: How they factor into search results and their impact on buyer decisions